Link
A link takes people to a new location in the app or another website.
When to use
- Going somewhere, whether another page, another part of this page or another site.
- Inside a sentence, where the words themselves are the destination.
- Anywhere the reader might reasonably want a new tab, which only a real link gives them.
When not to use
- Doing something rather than going somewhere. That is a button, even when it looks like a link.
- A primary action on a page, which needs the weight of a button.
- Navigation between sections of one view. That is tabs.
Guidance
Do
Read the colour foundations
Name the destination in the link text, so it makes sense read on its own.
Don't
Click here
Do not write click here. Out of context it says nothing, and a reader listing the links on a page hears it over and over.
Content
What to write, and what to leave out.
- Name the destination. Colour foundations, not click here or read more.
- Keep the link to the words that are the destination, not the whole sentence around them.
- Say when a link leaves for another site or opens a file, because the reader cannot see it coming.